A production ML system at King predicts the day of a player's next in-app purchase, and a GRU-based model reports improved offline metrics plus a 20% A/B test lift over a rule-based baseline.
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Development of an End-to-end Machine Learning System with Application to In-app Purchases
A production ML system at King predicts the day of a player's next in-app purchase, and a GRU-based model reports improved offline metrics plus a 20% A/B test lift over a rule-based baseline.