A simulation framework using synthetic data and a nested choice model estimates that cutting weekly and monthly microtransit pass prices in Arlington, TX increases daily revenue by about $127 while targeted subsidies can shift dozens of car trips to the service.
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Microtransit revenue management informed by citywide travel demand and joint subscription-mode choice modeling
A simulation framework using synthetic data and a nested choice model estimates that cutting weekly and monthly microtransit pass prices in Arlington, TX increases daily revenue by about $127 while targeted subsidies can shift dozens of car trips to the service.