A feature engineering method for ad event prediction is claimed to outperform alternatives on a real-world marketing campaign dataset.
Sample size and chi-squared test of fitâĂŕ: A comparison between a random sample approach and a chi-square value adjustment method using swedish adolescent data
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An Enhanced Ad Event-Prediction Method Based on Feature Engineering
A feature engineering method for ad event prediction is claimed to outperform alternatives on a real-world marketing campaign dataset.