Using a new 'unexpectedness quotient' on 642,108 tweets, the paper shows news, politics, and business prompts disproportionate retweets and comments, while games, sports, and subjective content attract disproportionate likes.
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Signals in the Noise: Decoding Unexpected Engagement Patterns on Twitter
Using a new 'unexpectedness quotient' on 642,108 tweets, the paper shows news, politics, and business prompts disproportionate retweets and comments, while games, sports, and subjective content attract disproportionate likes.