Bank of England engagement on Twitter is driven less by posting volume and more by timing, readability, and media-rich content such as videos and banknote announcements.
Monetary policy alternatives at the zero bound: An empirical assessment
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Central Bank Communication with Public: Bank of England and Twitter (X)
Bank of England engagement on Twitter is driven less by posting volume and more by timing, readability, and media-rich content such as videos and banknote announcements.