LLM-generated donation appeals outperform human-written ones in driving donations, engagement, and perceived persuasiveness across generic, personalized, and falsely personalized conditions.
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Prosocial Persuasion at Scale? Large Language Models Outperform Humans in Donation Appeals Across Levels of Personalization
LLM-generated donation appeals outperform human-written ones in driving donations, engagement, and perceived persuasiveness across generic, personalized, and falsely personalized conditions.