RaG unifies generative recommendation and video generation via semantic IDs and Video Generation Agents with cross-domain rewards, reporting 1.87% ad revenue lift in a 400M-user industrial deployment.
Nextads: Towards next-generation personalized video advertising.arXiv preprint arXiv:2603.02137, 2026
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Recommendation as Generation: Unifying Personalized Video Generation and Recommendation at Industrial Scale
RaG unifies generative recommendation and video generation via semantic IDs and Video Generation Agents with cross-domain rewards, reporting 1.87% ad revenue lift in a 400M-user industrial deployment.