DSAIN introduces situational features and tri-directional fusion to enhance behavior sequence modeling for CTR prediction, delivering 2.7% CTR, 2.62% CPM, and 2.16% GMV lifts in online A/B tests on the Meituan platform.
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Deep Situation-Aware Interaction Network for Click-Through Rate Prediction
DSAIN introduces situational features and tri-directional fusion to enhance behavior sequence modeling for CTR prediction, delivering 2.7% CTR, 2.62% CPM, and 2.16% GMV lifts in online A/B tests on the Meituan platform.