A simulation benchmark finds panel-aware DML more robust than augmented synthetic controls in several geo-marketing stress tests, though coverage gains are inconsistent and no code is shipped.
Double/debiased machine learning for treatment and structural parameters
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Dynamic Synthetic Controls vs. Panel-Aware Double Machine Learning for Geo-Level Marketing Impact Estimation
A simulation benchmark finds panel-aware DML more robust than augmented synthetic controls in several geo-marketing stress tests, though coverage gains are inconsistent and no code is shipped.