Adoption pathways shape post-adoption spend and profitability: promotion-driven online adopters forward-buy and show lower profitability while COVID-driven adopters retain stronger offline habits.
Use of quasi-experimental research designs in education research: Growth, promise, and challenges,
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Channel Adoption Pathways and Post-Adoption Behavior
Adoption pathways shape post-adoption spend and profitability: promotion-driven online adopters forward-buy and show lower profitability while COVID-driven adopters retain stronger offline habits.