A reaction-weighted, topic-sensitive PageRank method identifies influential users for word-of-mouth marketing in Facebook groups, and a reinforced scheme selects multiple authorities from each subgroup.
new media & society 14(7) (2012)
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Using Social Media for Word-of-Mouth Marketing
A reaction-weighted, topic-sensitive PageRank method identifies influential users for word-of-mouth marketing in Facebook groups, and a reinforced scheme selects multiple authorities from each subgroup.