GBS replaces two-stage bid landscape modeling with an autoregressive generative model plus reward-aligned policy optimization to improve short- and long-term advertiser surplus in real-time bidding.
Title resolution pending
1 Pith paper cite this work. Polarity classification is still indexing.
1
Pith paper citing it
fields
cs.GT 1years
2025 1verdicts
UNVERDICTED 1representative citing papers
citing papers explorer
-
Generative Bid Shading in Real-Time Bidding Advertising
GBS replaces two-stage bid landscape modeling with an autoregressive generative model plus reward-aligned policy optimization to improve short- and long-term advertiser surplus in real-time bidding.