Observational study of Twitter data shows initial responses and conversation size before a toxic tweet correlate with subsequent toxicity levels via social norms.
Cyberpsychology: Journal of Psychosocial Research on Cyberspace 12, 4 (2018)
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The Power of Social Norms: How Initial Responses to Toxicity Shape Conversations on Twitter
Observational study of Twitter data shows initial responses and conversation size before a toxic tweet correlate with subsequent toxicity levels via social norms.