A multi-slot joint optimization framework for guaranteed display ads using bipartite matching and contract roulette achieves 28.99% ARPU increase in online A/B tests on Meituan.
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GUIDE integrates a Decision Transformer for joint modeling of bidding actions and states with Q-value regularization for exploration and an IDM for safe policy fallback, outperforming baselines in simulations and real Taobao deployment with gains in GMV, clicks, cost, and ROI.
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Beyond Single Slot: Joint Optimization for Multi-Slot Guaranteed Display Advertising
A multi-slot joint optimization framework for guaranteed display ads using bipartite matching and contract roulette achieves 28.99% ARPU increase in online A/B tests on Meituan.
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Generative Auto-Bidding with Unified Modeling and Exploration
GUIDE integrates a Decision Transformer for joint modeling of bidding actions and states with Q-value regularization for exploration and an IDM for safe policy fallback, outperforming baselines in simulations and real Taobao deployment with gains in GMV, clicks, cost, and ROI.