UMLC is a model-agnostic framework that clusters contexts by response effect and adds user-context and treatment-feature interactions to improve uplift prediction in real-time marketing.
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Robust Uplift Modeling with Large-Scale Contexts for Real-time Marketing
UMLC is a model-agnostic framework that clusters contexts by response effect and adds user-context and treatment-feature interactions to improve uplift prediction in real-time marketing.