An empirical study of over 100 lead-generation websites and 200 controlled contacts shows sensitive health data shared with more than 70 parties, leading to thousands of immediate marketing calls and texts, with evidence of data fabrication and ineffective opt-outs.
Advertising in health insurance markets.Market- ing Science, 39(3):587–611, 2020
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Understanding Data Collection, Brokerage, and Spam in the Lead Marketing Ecosystem
An empirical study of over 100 lead-generation websites and 200 controlled contacts shows sensitive health data shared with more than 70 parties, leading to thousands of immediate marketing calls and texts, with evidence of data fabrication and ineffective opt-outs.