A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.
A., and Vitullo, A.Assessing changes in the study of religious communities in digital religion studies.Church, communication and culture 1, 1 (2016), 73–89
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The Digital Landscape of God: Narrative, Visuals and Viewer Engagement of Religious Videos on YouTube
A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.