Raising sponsored-slot counts raises revenue up to 43% but lowers conversions up to 5%, and a deployed query-level adaptive ad-load policy achieves five-ad revenue with conversion losses closer to low-ad policies.
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Adaptive Ad Load Design for Sponsored Search Markets: Evidence, Theory, and Deployment
Raising sponsored-slot counts raises revenue up to 43% but lowers conversions up to 5%, and a deployed query-level adaptive ad-load policy achieves five-ad revenue with conversion losses closer to low-ad policies.