A cascaded generative merchandising framework with placement theme generation, constrained keyword generation, and teacher-student fine-tuning achieves a 2.7% lift in cart adds per page view over a strong baseline in online e-commerce experiments.
Xing, Hao Zhang, Joseph E
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A Cascaded Generative Approach for e-Commerce Recommendations
A cascaded generative merchandising framework with placement theme generation, constrained keyword generation, and teacher-student fine-tuning achieves a 2.7% lift in cart adds per page view over a strong baseline in online e-commerce experiments.