A narrative review asserting that LLMs transform marketing with personalization and automation, but without new evidence or rigorous analysis.
[PDF] A Study to Know - Use of AI For Personalized Recommendation, Streaming Optimization, and Original Content Production at Netflix | Semantic Scholar
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Harnessing the Potential of Large Language Models in Modern Marketing Management: Applications, Future Directions, and Strategic Recommendations
A narrative review asserting that LLMs transform marketing with personalization and automation, but without new evidence or rigorous analysis.