Recognizing personal knowledge gaps about product ethics, rather than search activity or prior intentions alone, drives shifts toward more responsible consumer decisions.
1974.Brand Choice Behavior as a Function of Information Load
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Survey indicates the intention-behavior gap in responsible purchasing often stems from information search difficulties and indifference rather than intention alone.
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Search Changes Consumers' Minds: How Recognizing Gaps Drives Sustainable Choices
Recognizing personal knowledge gaps about product ethics, rather than search activity or prior intentions alone, drives shifts toward more responsible consumer decisions.
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Seeking Socially Responsible Consumers: Exploring the Intention-"Search"-Behaviour Gap
Survey indicates the intention-behavior gap in responsible purchasing often stems from information search difficulties and indifference rather than intention alone.