Diverse teacher-generated rationales improve MLLM visual persuasiveness prediction via supervised fine-tuning, while a new three-dimensional faithfulness framework shows that prediction accuracy alone does not ensure faithful reasoning and that decision sensitivity best matches human preferences.
Beyond visual metaphor: A new typology of visual rhetoric in advertising.Marketing theory, 4(1-2):113–136
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Can MLLMs Reason About Visual Persuasion? Evaluating the Efficacy and Faithfulness of Reasoning
Diverse teacher-generated rationales improve MLLM visual persuasiveness prediction via supervised fine-tuning, while a new three-dimensional faithfulness framework shows that prediction accuracy alone does not ensure faithful reasoning and that decision sensitivity best matches human preferences.