GrowthGR combines ItemLTV counterfactual prediction with MultiGR generative retrieval and MoPO optimization to deliver 5.3% new item GMV lift and 0.3% overall GMV gain on Taobao production.
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Towards Sustainable Growth: A Multi-Value-Aware Retrieval Framework for E-Commerce Search
GrowthGR combines ItemLTV counterfactual prediction with MultiGR generative retrieval and MoPO optimization to deliver 5.3% new item GMV lift and 0.3% overall GMV gain on Taobao production.