Trimmed Match estimates the ratio of incremental revenue to incremental ad spend by symmetrically trimming poorly matched geo pairs, and is shown to be more efficient than existing estimators on simulated and real data.
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Robust Causal Inference for Incremental Return on Ad Spend with Randomized Paired Geo Experiments
Trimmed Match estimates the ratio of incremental revenue to incremental ad spend by symmetrically trimming poorly matched geo pairs, and is shown to be more efficient than existing estimators on simulated and real data.