ChatGPT retains 94.8% of information-seeking occasions without outbound referrals and wider access displaces 9.4% of traditional search queries, with losses concentrated on informational and ad-supported destinations.
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Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain
ChatGPT retains 94.8% of information-seeking occasions without outbound referrals and wider access displaces 9.4% of traditional search queries, with losses concentrated on informational and ad-supported destinations.