The paper segments e-commerce queries into broad and narrow types, uses autoencoders and embeddings to handle sparsity, and shows that separate pointwise or pairwise LETOR models for each type outperform a single combined model on fashion data.
Further, we study the behaviour of various target variables - CTR, Add to cart ratio, conversion and Revenue Per Impression
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Learning to Rank Broad and Narrow Queries in E-Commerce
The paper segments e-commerce queries into broad and narrow types, uses autoencoders and embeddings to handle sparsity, and shows that separate pointwise or pairwise LETOR models for each type outperform a single combined model on fashion data.