GBS replaces two-stage bid landscape modeling with an autoregressive generative model plus reward-aligned policy optimization to improve short- and long-term advertiser surplus in real-time bidding.
2017.RTB Auctions: Fair Play?https://blog.getintent.com/rtb- auctions-fair-play-3b372d505089
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Generative Bid Shading in Real-Time Bidding Advertising
GBS replaces two-stage bid landscape modeling with an autoregressive generative model plus reward-aligned policy optimization to improve short- and long-term advertiser surplus in real-time bidding.