Under a stylized uniform-value model, an optimal freemium policy can be expressed by two value thresholds, but the paper's case analysis and dynamic optimality claim are not correct.
Optimal Bidding in Multi-Item Multi- Slot Sponsored Search Auctions
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Freemium Is All You Need
Under a stylized uniform-value model, an optimal freemium policy can be expressed by two value thresholds, but the paper's case analysis and dynamic optimality claim are not correct.