A multi-slot joint optimization framework for guaranteed display ads using bipartite matching and contract roulette achieves 28.99% ARPU increase in online A/B tests on Meituan.
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Beyond Single Slot: Joint Optimization for Multi-Slot Guaranteed Display Advertising
A multi-slot joint optimization framework for guaranteed display ads using bipartite matching and contract roulette achieves 28.99% ARPU increase in online A/B tests on Meituan.