GBS replaces two-stage bid landscape modeling with an autoregressive generative model plus reward-aligned policy optimization to improve short- and long-term advertiser surplus in real-time bidding.
2019.Rolling out first price auctions to Google Ad Manager part- ners
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Generative Bid Shading in Real-Time Bidding Advertising
GBS replaces two-stage bid landscape modeling with an autoregressive generative model plus reward-aligned policy optimization to improve short- and long-term advertiser surplus in real-time bidding.