Optical Spectroscopy of Bright Fermi LAT Blazars

We report on HET and Palomar 5 m spectroscopy of recently identified $\gamma$-ray blazars in the {\it Fermi} LAT Bright Source List. These data provide identifications for 10 newly discovered $\gamma$-ray flat spectrum radio quasars (FSRQ) and six new BL Lacs plus improved spectroscopy for six additional BL Lacs. We substantially improve the identification completeness of the bright LAT blazars and give new redshifts and $z$ constraints, new estimates of the black hole masses and new measurements of the optical SED.