Graph unique-maximum and conflict-free colorings

We investigate the relationship between two kinds of vertex colorings of graphs: unique-maximum colorings and conflict-free colorings. In a unique-maximum coloring, the colors are ordered, and in every path of the graph the maximum color appears only once. In a conflict-free coloring, in every path of the graph there is a color that appears only once. We also study computational complexity aspects of conflict-free colorings and prove a completeness result. Finally, we improve lower bounds for those chromatic numbers of the grid graph.