Flat 3-webs via semi-simple Frobenius 3-folds

We construct flat 3-webs via semi-simple geometric Frobenius manifolds of dimension three and give geometric interpretation of the Chern connection of the web. These webs turned out to be biholomorphic to the characteristic webs on the solutions of the corresponding associativity equation. We show that such webs are hexagonal and admit at least one infinitesimal symmetry at each singular point. Singularities of the web are also discussed.