On the map of B\"okstedt-Madsen from the cobordism category to A-theory

B\"okstedt and Madsen defined an infinite loop map from the embedded $d$-dimensional cobordism category of Galatius, Madsen, Tillmann and Weiss to the algebraic $K$-theory of $BO(d)$ in the sense of Waldhausen. The purpose of this paper is to establish two results in relation to this map. The first result is that it extends the universal parametrized $A$-theory Euler characteristic of smooth bundles with compact $d$-dimensional fibers, as defined by Dwyer, Weiss and Williams. The second result is that it actually factors through the canonical unit map $Q(BO(d)_+) \to A(BO(d))$.