Unimodality via Kronecker products

We present new proofs and generalizations of unimodality of the q-binomial coefficients \binom{n}{k}_q as polynomials in q. We use an algebraic approach by interpreting the differences between numbers of certain partitions as Kronecker coefficients of representations of S_n. Other applications of this approach include strict unimodality of the diagonal q-binomial coefficients and unimodality of certain partition statistics.