A Stochastic Differential Equation Framework for Guiding Online User Activities in Closed Loop

Recently, there is a surge of interest in using point processes to model continuous-time user activities. This framework has resulted in novel models and improved performance in diverse applications. However, most previous works focus on the "open loop" setting where learned models are used for predictive tasks. Typically, we are interested in the "closed loop" setting where a policy needs to be learned to incorporate user feedbacks and guide user activities to desirable states. Although point processes have good predictive performance, it is not clear how to use them for the challenging closed loop activity guiding task. In this paper, we propose a framework to reformulate point processes into stochastic differential equations, which allows us to extend methods from stochastic optimal control to address the activity guiding problem. We also design an efficient algorithm, and show that our method guides user activities to desired states more effectively than the state of the art.