User behavior and token adoption on ERC20

Cryptocurrencies and Blockchain-based technologies are disrupting all markets. While the potential of such technologies remains to be seen, there is a current need to understand emergent patterns of user behavior and token adoption in order to design future products. In this paper we analyze the social dynamics taking place during one arbitrary day on the ERC20 platform. We characterize the network of token transactions among agents. We show heterogeneous profiles of user behavior, portfolio diversity, and token adoption. While most users are specialized in transacting with a few tokens, those that have diverse portfolios are bridging across large parts of the network and may jeopardize the system stability. We believe this work to be a foundation for unveiling the usage dynamics of crypto-currencies networks.