Measuring the Virial Masses of Disk Galaxies

I present detailed models for the formation of disk galaxies, and investigate which observables are best suited as virial mass estimators. Contrary to naive expectations, the luminosities and circular velocities of disk galaxies are extremely poor indicators of total virial mass. Instead, I show that the product of disk scale length and rotation velocity squared yields a much more robust estimate. Finally, I show how this estimator may be used to put limits on the efficiencies of cooling and feedback during the process of galaxy formation.