Fubini-Griffiths-Harris rigidity and Lie algebra cohomology

We prove a general extrinsic rigidity theorem for homogeneous varieties in $\mathbb{CP}^N$. The theorem is used to show that the adjoint variety of a complex simple Lie algebra $\mathfrak{g}$ (the unique minimal G orbit in $\mathbb{P}\mathfrak{g}$) is extrinsically rigid to third order. In contrast, we show that the adjoint variety of $SL_3\mathbb{C}$, and the Segre product $\mathit{Seg}(\mathbb{P}^1\times \mathbb{P}^n)$, both varieties with osculating sequences of length two, are flexible at order two. In the $SL_3\mathbb{C}$ example we discuss the relationship between the extrinsic projective geometry and the intrinsic path geometry. We extend machinery developed by Hwang and Yamaguchi, Se-ashi, Tanaka and others to reduce the proof of the general theorem to a Lie algebra cohomology calculation. The proofs of the flexibility statements use exterior differential systems techniques.