Machine Learning Meets Microeconomics: The Case of Decision Trees and Discrete Choice

We provide a microeconomic framework for decision trees: a popular machine learning method. Specifically, we show how decision trees represent a non-compensatory decision protocol known as disjunctions-of-conjunctions and how this protocol generalizes many of the non-compensatory rules used in the discrete choice literature so far. Additionally, we show how existing decision tree variants address many economic concerns that choice modelers might have. Beyond theoretical interpretations, we contribute to the existing literature of two-stage, semi-compensatory modeling and to the existing decision tree literature. In particular, we formulate the first bayesian model tree, thereby allowing for uncertainty in the estimated non-compensatory rules as well as for context-dependent preference heterogeneity in one's second-stage choice model. Using an application of bicycle mode choice in the San Francisco Bay Area, we estimate our bayesian model tree, and we find that it is over 1,000 times more likely to be closer to the true data-generating process than a multinomial logit model (MNL). Qualitatively, our bayesian model tree automatically finds the effect of bicycle infrastructure investment to be moderated by travel distance, socio-demographics and topography, and our model identifies diminishing returns from bike lane investments. These qualitative differences lead to bayesian model tree forecasts that directly align with the observed bicycle mode shares in regions with abundant bicycle infrastructure such as Davis, CA and the Netherlands. In comparison, MNL's forecasts are overly optimistic.