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Diffusion Recommender Model
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Generative models such as Generative Adversarial Networks (GANs) and Variational Auto-Encoders (VAEs) are widely utilized to model the generative process of user interactions. However, these generative models suffer from intrinsic limitations such as the instability of GANs and the restricted representation ability of VAEs. Such limitations hinder the accurate modeling of the complex user interaction generation procedure, such as noisy interactions caused by various interference factors. In light of the impressive advantages of Diffusion Models (DMs) over traditional generative models in image synthesis, we propose a novel Diffusion Recommender Model (named DiffRec) to learn the generative process in a denoising manner. To retain personalized information in user interactions, DiffRec reduces the added noises and avoids corrupting users' interactions into pure noises like in image synthesis. In addition, we extend traditional DMs to tackle the unique challenges in practical recommender systems: high resource costs for large-scale item prediction and temporal shifts of user preference. To this end, we propose two extensions of DiffRec: L-DiffRec clusters items for dimension compression and conducts the diffusion processes in the latent space; and T-DiffRec reweights user interactions based on the interaction timestamps to encode temporal information. We conduct extensive experiments on three datasets under multiple settings (e.g. clean training, noisy training, and temporal training). The empirical results and in-depth analysis validate the superiority of DiffRec with two extensions over competitive baselines.
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Unlocking the Power of Diffusion Models in Sequential Recommendation: A Simple and Effective Approach
ADRec applies token-level, per-token diffusion with causal attention to sequential recommendation, reducing embedding collapse and outperforming ten baselines on six datasets.
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