The impact of behavioral homophily and conformity on epidemic spreading in networks with large groups

Understanding how social behavior influences epidemic dynamics has become a central focus in mathematical epidemiology. In particular, \textit{behavioral homophily} (the tendency of individuals to associate with similar others) and \textit{conformity} (the adjustment of individual behavior to group norms) are key mechanisms in shaping transmission patterns. In this work, we investigate the combined impact of these behavioral processes on the susceptible-infected-susceptible (SIS) dynamics on networks with large, densely connected groups, modeled as cliques. Each individual has an intrinsic behavioral preference, but their expressed behavior within a group is modulated by its composition, reflecting conformity dynamics. Using the approximate master equations (AME) framework, we characterize the interplay between behavioral heterogeneity, group structure, and epidemic localization. Our results reveal that behavioral homophily amplifies the effects of conformity in large groups, enabling minority behaviors to persist as well as substantially shifting epidemic thresholds and spreading regimes.