Shimura curves within the locus of hyperelliptic Jacobians in genus three

We construct an infinite number of Shimura curves contained in the locus of hyperelliptic Jacobians of genus 3. In the opposite direction, we show that in genus 3 the only possible non-complete (in the moduli space of abelian threefolds) Kuga curves contained in the hyperelliptic locus have the same degeneration data as that of the examples we construct. The locus of genus 3 hyperelliptic Jacobians is a divisor within the moduli space of principally polarized abelian threefolds, and our result demonstrates the techniques we develop more generally for dealing with Shimura curves contained within a divisor in the moduli space of abelian varieties.