Big line or big convex polygon

Let $ES_{\ell}(n)$ be the minimum $N$ such that every $N$-element point set in the plane contains either $\ell$ collinear members or $n$ points in convex position. We prove that there is a constant $C>0$ such that, for each $\ell, n \ge 3$, $$ (3\ell - 1) \cdot 2^{n-5} < ES_{\ell}(n) < \ell^2 \cdot 2^{n+ C\sqrt{n\log n}}.$$ A similar extension of the well-known Erd\H os--Szekeres cups-caps theorem is also proved.