A family of estimators for estimating the population mean in simple random sampling under measurement errors

In this article we have suggested an improved estimator for estimating the population mean in simple random sampling using auxiliary information under the presence of measurement errors. The mean square error (MSE) of the proposed estimator has been derived under large sample approximation. Besides, considering the minimum case of the MSE equation, the efficient conditions between the proposed and existing estimators are obtained. These theoretical findings are supported by a numerical example.