pith:MOKEYXE5
Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact
Google AI Overviews activate on 13.7% of searches, with 11% of their claims unsupported by cited pages and most of those pages carrying ads that suppress publisher revenue.
arxiv:2605.14021 v1 · 2026-05-13 · cs.CY · cs.AI
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\pithnumber{MOKEYXE5WE7TP22G44QF7MZLCR}
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Claims
We report four main findings. First, overall AIO activation is 13.7%, rising to 64.7% for question-form queries... Third, decomposing responses into 98,020 atomic claims, 11.0% are unsupported by the cited pages... Fourth, well over half of AIO-cited pages carry display advertising...
The 55,393 trending queries selected via Google Trends are representative of typical user behavior and that the decomposition of responses into 98,020 atomic claims can be performed reliably without introducing systematic bias in fidelity measurement.
Google AI Overviews activate on 13.7% of queries overall and 64.7% of questions, cite more credible sources than standard results but omit key information in 11% of claims, and suppress clicks on over half of cited pages that carry ads.
References
Receipt and verification
| First computed | 2026-05-17T23:39:12.939269Z |
|---|---|
| Builder | pith-number-builder-2026-05-17-v1 |
| Signature | Pith Ed25519
(pith-v1-2026-05) · public key |
| Schema | pith-number/v1.0 |
Canonical hash
63944c5c9db13f37eb46e7205fb32b1476802d73659e3192085dc20d3ca76ef2
Aliases
· · · · ·Agent API
Verify this Pith Number yourself
curl -sH 'Accept: application/ld+json' https://pith.science/pith/MOKEYXE5WE7TP22G44QF7MZLCR \
| jq -c '.canonical_record' \
| python3 -c "import sys,json,hashlib; b=json.dumps(json.loads(sys.stdin.read()), sort_keys=True, separators=(',',':'), ensure_ascii=False).encode(); print(hashlib.sha256(b).hexdigest())"
# expect: 63944c5c9db13f37eb46e7205fb32b1476802d73659e3192085dc20d3ca76ef2
Canonical record JSON
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