NaiAD is a new dataset and framework for LLM-native advertising that uses decoupled generation and calibrated scoring to identify four semantic strategies for balancing user and commercial utilities.
AD-Bench: A Real-World, Trajectory-Aware Advertising Analytics Benchmark for LLM Agents, February 2026
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GraSP introduces executable skill graphs that improve LLM agent rewards by up to 19 points and reduce steps by up to 41% over ReAct, Reflexion, ExpeL, and flat-skill baselines across ALFWorld, ScienceWorld, WebShop, and InterCode.
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NaiAD: Initiate Data-Driven Research for LLM Advertising
NaiAD is a new dataset and framework for LLM-native advertising that uses decoupled generation and calibrated scoring to identify four semantic strategies for balancing user and commercial utilities.
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GraSP: Graph-Structured Skill Compositions for LLM Agents
GraSP introduces executable skill graphs that improve LLM agent rewards by up to 19 points and reduce steps by up to 41% over ReAct, Reflexion, ExpeL, and flat-skill baselines across ALFWorld, ScienceWorld, WebShop, and InterCode.