A scoping review of 81 articles finds generative AI widely applied to persona development with 61% resource sharing but 45% lacking evaluation and frequent GPT-only use, proposing guidelines to address circularity and reduced human oversight.
Digital Persona: Reflection on the Power of Generative AI for Customer Profiling in Social Media Marketing
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Creating and Evaluating Personas Using Generative AI: A Scoping Review of 81 Articles
A scoping review of 81 articles finds generative AI widely applied to persona development with 61% resource sharing but 45% lacking evaluation and frequent GPT-only use, proposing guidelines to address circularity and reduced human oversight.