LLMs exhibit mid-layer representation advantage for recommendations; MARC compresses representations modularly to reduce costs while improving performance, as shown in a large-scale online advertising deployment.
Trawl: External knowledge-enhanced recommendation with llm assistance
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This survey organizes generative recommendation into data, model, and task dimensions, identifying five advantages including world knowledge integration and creative generation while noting challenges in benchmarks and efficiency.
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Modular Representation Compression: Adapting LLMs for Efficient and Effective Recommendations
LLMs exhibit mid-layer representation advantage for recommendations; MARC compresses representations modularly to reduce costs while improving performance, as shown in a large-scale online advertising deployment.
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A Survey on Generative Recommendation: Data, Model, and Tasks
This survey organizes generative recommendation into data, model, and task dimensions, identifying five advantages including world knowledge integration and creative generation while noting challenges in benchmarks and efficiency.