Difference-in-differences analysis exploiting Google's SFW/NSFW moderation policy finds AI Overviews increase Reddit daily comments by 12.0% and commenting users by 12.3% in SFW communities, concentrated in experience-based content, with gains largely eliminated by subsequent AI Mode rollout.
Review of Economic Studies , year =
2 Pith papers cite this work. Polarity classification is still indexing.
2
Pith papers citing it
years
2026 2verdicts
UNVERDICTED 2representative citing papers
Polarizing content raises engagement but fails to increase subscriptions and harms retention during elections on a major news platform, with effects driven by affective polarization rather than confirmation bias.
citing papers explorer
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The Impact of AI Search on the Online Content Ecosystem: Evidence from Google and Reddit
Difference-in-differences analysis exploiting Google's SFW/NSFW moderation policy finds AI Overviews increase Reddit daily comments by 12.0% and commenting users by 12.3% in SFW communities, concentrated in experience-based content, with gains largely eliminated by subsequent AI Mode rollout.
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Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
Polarizing content raises engagement but fails to increase subscriptions and harms retention during elections on a major news platform, with effects driven by affective polarization rather than confirmation bias.